SEO, what is it and is it necessary?

SEO stands for Search Engine Optimization. It is the process of setting your website up so that it will be recognized by the search engines like Google. You want your site to rise as far up the results page as possible as some studies suggest that 90% of people searching for products and services on the internet never search beyond page one. Think about it! How many times a day you do a Google search for something and how many times you actually go past page one during your search, if you’re like most, not too many times.

Here’s a quick video from Matt Cutts, an engineer at Google on how search works:


Ongoing strategic and effective search engine optimization can continually improve your rankings month after month, year after year, resulting in more traffic more leads and more customers. It is as much art as it is science and it requires making adjustments to both the content part of your website and the coding section.

On-page search engine optimization helps provide the search engines like Google information they need to match what your site is all about to the person searching online. Having a highly optimized website will, over time bring you higher search engine rankings for your particular keywords.

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