Pay Per Click

Pay Per Click Marketing

With so much going on in the internet today, it can be difficult to keep up. You may know a little bit about Pay Per Click Marketing but looking to learn more. We all knowthat there are millions of people online everyday using the internet for everything you could ever imagine … personal banking, shopping for a new TV, learn how to play guitar … the list just goes on and on.


I think it’s safe to say that everyone on a computer, data device or tablet has probably used Google’s search engine. You simply type in a query into the search box and the page fills up with relevant information about what you’re looking for. Let’s say someone is getting married and needs to find a photographer, so they type in the word “wedding photographer” into the google search box. A new page loads and you will be looking at what is called organic links to websites down the middle of the page and you will also see links at the top (sometimes) and always on the right hand side about 4 line ads that you can also click on. Those top and right hand side ads are what is called “paid advertising” or “sponsored ads”. The power of Pay Per Click is that anyone in a matter of hours can be advertising on the first page of Google using paid advertising. This is not the case with organic websites as getting a first page ranking can take months even years. In essence you’re paying your way onto the first page of Google when you use paid advertising.

Who pays and how does it all work?

Well, the person that is responsible for placing that ad is the one paying. Every time someone decides to click on your ad, you will pay for that click. And if no one clicks on your ad then you pay nothing. The only time that you will pay is when someone actually clicks on your ad and they are taken to your website. You are basically paying a small price to ensure visitors to your website or offer so make sure you have a great website and offer that’s converting very well.

What is the Cost Per Click?

There’s a range that advertisers will pay depending on just how competitive the keyword is that you’re bidding on, ranging from pennies per click to a few dollars per click. The bottom line you decide what keywords to bid on and the budget. Setting up a Google Adwords account is free, but not knowing all the details of setting up effective campaigns, ads, tracking and conversion methods can cost your company a lot of wasted time, money and resources.

On the other hand, a well designed adwords strategy can drive a lot of traffic and significantly increase sales and profits.

Pay Per Click Services (Cost Per Click Budget Not Incuded)

  • Create targeted ads and campaigns based on your specific objectives
  • Includes copywriting
  • Keyword research to create a strategic and targeted list of buying keywords
  • Bid the best possible price for each keyword
  • Monitor conversion rates and optimize the campaign to give you the best possible results
  • Send to existing landing pages or create new ones if needed
  • Link to special report for lead capture
  • Set up split testing and conversion metrics
  • Set up autoresponder if needed
  • Utilize geo targeting, demographic targeting, split testing and conversion tracking techniques
  • Provide performance reports showing click through and conversion rates

To learn more, setup a meeting or get pricing, please call
1(888) 802.1892 or
click here to submit a request